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Target Markets
Beginning of essay
The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics, and psyhcographics. The target market in this case appears to be poorly educated, virile white females age 18-20, who enjoy being ....
Middle of essay
.... selected because of its size and growth, and also probably because of this group’s lack of education. This group of females’ aged 18-20 are the only group of Americans whose rate of smoking continues to increase. The reason why this group’s rate continues to grow is because they really don’t know better and if they do they really don’t care. This creats a wonderful opportunity for lucrative profits from the tobacco companies.
This form of marketing is called c.... |
| Number of words: 398 |
Approximate pages: 2 |
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